We Need To Talk About The Demise Of Veganism.

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TODAY’S VIDEO:

In today’s video, I explore the narrative that the vegan bubble has burst by looking at how the discussion around plant-based alternatives has changed so dramatically and what has led to the sales of certain plant-based foods falling in the past couple of years.

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SOURCES:

Who is Rick Berman? – https://www.sourcewatch.org/index.php?title=Rick_Berman

Center for Consumer Freedom bacon advert – https://consumerfreedom.com/2019/09/ad-want-this-in-your-blt/

Spelling bee advert – https://youtu.be/zTtI4Vexw4k

University of Bath review in 2022 that examined 43 studies into the health and environmental impacts of plant-based meat alternatives – https://www.sciencedirect.com/science/article/pii/S2666833522000612#bib0085

Plant-based alternatives increase microbiome health compared to their meat counterparts – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8465665/

Analysis of 207 plant-based alternative products and 226 animal products in the UK – https://www.mdpi.com/2072-6643/13/12/4225

UK’s meat consumption is at its lowest levels since records began – https://www.theguardian.com/environment/2023/oct/24/uk-meat-consumption-lowest-level-since-record-began-data-reveal

“The vegan bubble hasn’t burst – it’s just maturing.” – https://www.theguardian.com/business/2023/dec/07/peas-on-toast-trump-smashed-avocados-as-uk-cost-of-living-bites-says-waitrose

1.1 million more vegans in the UK in 2023 – https://www.finder.com/uk/stats-facts/uk-diet-trends