What Happened To The Vegan Hype?

What’s going on with plant-based products?

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*References*
https://farmanimalwelfare.substack.com/p/positive-trends-on-alternative-proteins

Slowdown in Patent Applications for Cultivated & Plant-Based Meat Signals Levelling After Hype Cycle Peak

https://en.wikipedia.org/wiki/Gartner_hype_cycle
https://www.linkedin.com/pulse/8-lessons-from-20-years-hype-cycles-michael-mullany
https://en.wikipedia.org/wiki/Beyond_Meat
https://en.wikipedia.org/wiki/Impossible_Foods

Plant-based Alternatives Now Cheaper Than Animal Products Across Several Categories in Germany

PAN Sweden Works to Accelerate Protein Transition by Studying Health & Sensory Properties of Plant Protein

Axiom Foods Expands Production of “Better-Tasting” Pea Protein to Address Supply Gaps and High Prices in the US

GoodMills Innovation to Debut High-Functionality Plant-Based Texturants and Proteins at FiE Europe

Report Estimates US Plant-Based Meat Market to Reach $5.25Bn by 2029

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